Lead with the promise
Give us your industry, audience and what sets you apart. A law firm and a bakery need very different names.
Business name generator
Name That… Business
Tell us what you sell, who you sell to and how you want to sound. We’ll shortlist names built to stand out.
6 names free · Save favourites · Share your shortlist
Step 1
What are you launching?
How to choose a business name
A strong brand name is short, memorable and available. Start with what you offer and who it’s for.
Keep it short
Easy to say, spell and type. Test it on a logo, a shop sign and a business card.
Check availability
Search company registers, trademarks, domains and social handles before you commit.
A few questions, answered
Can I generate names for a specific industry?
Yes. Choose Business, Brand, Shop or another option, then describe your industry, audience and tone.
Can the name include a particular word?
Yes. Add a word, starting letter or theme in the final answer, plus anything to avoid.
Are generated business names available to register?
No guarantee. NameThat generates ideas; it doesn’t check domains, trademarks or company registers. Confirm availability before you launch.
Is the name generator free?
Your first batch of six names is free, with no account needed. Create a free account to generate more and keep your favourites across devices. You can save names in this browser and share your shortlist without signing up.